You see, Alexa ranks sites according to traffic and views. Here's Multiply's:
It's a bit dramatic how it tapers off at the end, but listen to me here: Let's look at trends.
Right in mid-October, the site makes a significant jump in hits, right around the time 360 users started coming over and settling in. Obviously this influx of users has had a profound effect on Multiply, as their hits haven't dipped below their pre-October rankings... until now.
Look again, though: Early January was a hump, then a decline, then a huge jump in mid-January. I can't think, now, of anything that can be attributed to that large increase. But you'll also notice that Multiply has taken a huge downturn in late January. Looking at the monthly charts, traffic really started to tank right after January 28th, and even more so from the 29th to February 1st, the latest they have rankings for. I firmly believe I know why that is.
A undersea broadband cable that transmits untold amouts of information from the Middle East and Asia was cut, causing internet outages from Isreal to Bangladesh, stretching nearly a continent long.The internet is apparently still choppy in some areas, slow in others, and nonexistant in yet others. A sizable chunk of Multiply's users are of South Asian nationality, so this could be a large contributing portion of regular users missing.
Alexa even lists the amount of users from each country. At the top, the Phillipines, with 30.9% of traffic. Indonesia and Thailand fall in second and third with 14.2% and 7.7%. The United States, fourth, at 7.2%. Rounding out the top five is Singapore with 6.2%. Going further, there's Malaysia, Viet Nam, Hong Kong, China, and the United Arab Emirates, all who depend, at whole or in part, on this cable.
I imagine that the Phillipines spot at #1 might have been shaped by this deal.
Again, though, this is all speculation.
(Forgive me, but how 'bout them Giants? Hoo-rah, take that, Patriots!)
-Ze Baron
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